MTPE Competitive Advantage for Businesses

For any business, it is important that it continually assesses its outgoings in order to keep increasing its net revenue by keeping its costs at a minimum. However, many businesses are beginning to make use of the ease at which they can enter new markets but in order to do so, they will need to consider localization which definitely comes at a cost.

Despite the cost, if a business is considering entering a new market, it needs to make sure that it aligns itself with that new market in the right way. This is not just a case of translating the current content because it goes deeper than that. It means that businesses need to make the necessary changes to media, content and even the format of a website. So the content can be easily understood, can be read in the correct way and so it also falls in line with religions and culture among many other things. While localization costs, the cost of translation services can be reduced through the use of MTPE.

What is MTPE and why is it so important?

Machine Translation Post Editing (MTPE) is a process where a translation is completed automatically by machine. This is a quick and efficient way of translating content although it isn’t flawless and so, it requires post editing by a professional linguist. This two steps process ensures that the final result is achieved in a time-consuming manner.

For any business attempting to save money, using a translation service and more specifically a human to translate content, can be costly. It can also take time and that also comes at a cost but this is where MTPE is a great option. A machine automatically and instantly translates content which can help to improve productivity and speed up the workflow process. Even though a human will post-edit the translation, it takes them less time and less effort and that is where savings are made.

How MTPE Can Reduce the Cost?

When you consider that websites and marketing materials can contain a lot of content, it essentially means that a lot of man-hours are put into translating the content. However, when the content is run through a machine for automatic and instant translation, it speeds up the process and saves a significant amount of time and effort. Even though there is a cost to use MTPE, the cost is less than that of using a translator and that is where savings can be made. For businesses looking to save time and money then MTPE is a feasible option worth considering.

If you are looking to move your business into a new market then you should not

overlook the importance of localization and translation. At EuroLingo, you can benefit from a translation service that has extensive experience of working with many different businesses around the world. Since 2004, EuroLingo has been working with some of the largest, most recognised businesses in the world and that means that they have the ability to understand the specific needs of every client.



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